Resume

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Courtney L. Walker

E-mail: courtneywalker27@gmail.com
Website: www.courtneylwalker.com
Phone: 330.883.9552
Twitter: @courtneywalker

Education:

Ohio University, E.W. Scripps School of Journalism
Bachelors of Science in Journalism, Public Relations
Specialization in Recreational Marketing and Psychology

Experience:

Red Frog Events, Event Coordinator
August 2011–January 2012

  • Planned, organized and executed over five adventure races and events, attracting over 260,000 participants
  • Managed social media accounts for @WarriorDash and @SnowDayDC, growing the accounts by over 35,000 fans and            followers in a four month period through interactive posts, photos, sweepstakes, contests and videos
  • Secured multiple venues for 2012 and 2013 adventure races taking place in Texas, New Mexico, Utah and Northern California
  • Built relationships with vendors, medical companies, public officials and venue owners to ensure the races are well planned and executed in a safe and healthy manner
  • Initiated and managed Warrior Dash’s inaugural sweepstakes reaching over 3 million people on Facebook, receiving over 41,000 entrants and had over 8,000 people discussing the brand online while growing the fan base by 6,000 people in 13 days
  • Negotiated a contract with a national medical company from $39,000 to $15,500 to travel with Warrior Dash throughout the 2012 season, being the medical team of choice and point of contact on race day

RMD Advertising, Social Media Account Coordinator
December 2010-Present

  • Increased The Bistro Group’s Facebook page, @EatatTGIFridays, by over 500 users in a two week period using Facebook marketing, personal messages and Twitter interactions, allowing over 2,500 cans of food to be donated to foodbanks throughout Pennsylvania, West Virginia, Ohio and Kentucky
  • Increasing brand interaction on the web by 20% for Tandoor Chef, Bil-Jac Dog Food, The Old Post Office Pavilion and Allens Vegetables using social media outlets
  • Working a social media and public relations campaign to get pork rinds their own national day of appreciation on behalf of Rudolph Foods for the same day as the 2012 Superbowl
  • Sending over 150 tweets out daily for RMD’s clients and monitoring 17 social media pages, practicing brand management and crisis communications through interaction with consumers on Facebook and Twitter

DSW Inc., E-mail Correspondent
November 2010-December 2010

  • Helped to build a strong customer database with online ordering through customer interaction, brand identity definition, customer reward programs and five personalized data systems exclusive to the operations of DSW.com
  • Studied the DSW brand through customer interactions with DSW.com and helped make the brand relate to the customer more effectively through promotions, hand-written correspondence and personal phone calls

GREENCREST, Public Relations Intern
September 2010-November 2010

  • Worked with Charles Penzone, Buckeye Shapeform, Accelerated Benefits, Schlabach Woodworks and SolarVision accounts creating strategic media relations plans
  • Wrote press release materials that have been placed in The Columbus Dispatch, Columbus C.E.O, The Daily Reporter, WSYX-TV, Alive! and local blogs
  • Wrote award-winning nominations for high-profile awards such as The Pillar Award and Non-Profit Executive Director of the Year
  • Compiled target market media lists exclusive for each client ensuring coverage nationwide
  • Made regular blog updates regarding the company and marketing trends

Bateman National Case Study Competition
November 2009-March 2010

  • Wrote a public relations plan localizing the national 2010 Census campaign, engaging the Athens, Ohio community to fill out the Census and mail it in
  • Conducted primary and secondary research through focus groups and Online surveys ensuring the practices of the campaign were relevant to best practices of similar organizations
  • Shot and edited two promotional videos receiving over 200 views on Facebook and YouTube
  • Assembled a 60-page book outlining the campaign from planning to evaluation
  • Hosted 10 events focused on the 2010 Census to engage community members and educate them on the importance of the census
  • Designed promotional materials relevant to the Census and community and passed out over 4,000 materials combined

Ohio University, Student Media and Public Relations Coordinator
August 2009–June 2010

  • Worked with Campus Recreation and the Academic Advancement Center to obtain media coverage through graphic design, social media and public relations efforts, obtained coverage in The Athens Messenger, The Post, Athens News, WOUB-TV, WOUB-FM, WSAZ-News Channel 3 and The Columbus Dispatch
  • Wrote, designed and distributed a quarterly newsletter to 1,257 faculty members and their respective students
  • Designed the 2010-2011 Academic Advancement Center brochure that was distributed to all incoming freshmen
  • Created and maintained a Shutterfly webpage, Facebook page and a Twitter account for each organization, doubling the number of fans and followers to over 750 people over the course of six months
  • Re-launched the Campus Recreation Facebook page in May 2010 and grew the fan base to 212 in two weeks


Leadership and Extracurriculars:

ImPRessions, #1 Student-run and nationally affiliated PR Firm Nationwide, Account Executive, Account Supervisor
Public Relations Society of America , Dues-paying Member, Bateman Team Participant
All-Campus Radio Network, News Director
Ohio University Ad Association, NSAC Campaign member

Related Skills: Proficient in Adobe InDesign, Adobe Photoshop, Microsoft Office Suite, iEverything, Twitter, Facebook, running long distances at once

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